Creative Direction 

Soho House CWH

Time Period:
Fashion Week 2023
During the vibrant Milan Fashion Week, Soho House offers its guests a unique experience. An immersion in a secret garden, in contact with the natural elements, enhanced by an elegant, welcoming Japanese aesthetic capable of enveloping the observer with interplays of light and shadows.

A concept designed to stimulate the senses.
A state of grace and a caress for our souls, given by the lightness of the twilight, inspired by Japanese paper walls called Shoji, which filters the external light in continuous motion, capturing the swaying of tree leaves and the interactions between people. An indelible memory that guests will be able to cherish in their minds.